Google is planning to connect your Internet searches with your Gmail account. In order to make things more efficient for the user, your Gmail content will be searched, in addition to the Internet when it comes to finding the best answer to your question or search query. For example, if you search for “football,” anything you have in your email account that relates to football is going to be included in the search results.
Google is using the innovation to fight competition it is receiving from companies like Facebook, which are making search more about people than simply finding information. Facebook is also offering a strong advertising network that is beginning to rival the one being offered by Google. Google is trying to make searches more personal as a result.
Clearly, the new development is creating privacy concerns. The idea of Google sniffing through your most intimate emails is not exactly something that makes people comfortable. Of course Google is telling everyone that it’s not a problem, but we expected that they might say that.
The last time Google had trouble with privacy issues was in 2010, when it used personal information to create a social network called “Buzz.” As a result, the Federal Trade Commission put the hammer down on the company and forced it to implement privacy controls. It must also undergo audits for the next 20 years.