Apple Cowers: No Longer Refers to It’s Maps App as “The Most Powerful Mapping Service”

Filed under: BizTechNews,The Mobile Life |

Apple is the largest company in American history.  It’s products seem to score touchdowns before they even hit the market.  Everyone seems to love all that there is to appreciate about this company, with a degree of loyalty that just doesn’t make a lot of sense.  But the company had its armor chinked in recent weeks, as its map apps was determined by consumers to be absolutely horrible.  It was so bad that the CEO of the company issued a public apology for the problems behind the map, and some are wondering if Apple is even going to try to come back from the embarrassment.

PCMag.com tells more:
It goes without saying: Apple’s Maps app has been a bit of a disaster since its launch with iOS 6 earlier this month.

Although Tim Cook said it anyway in a note recently posted to Apple’s website — “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.” — those words didn’t exactly gel with how Apple described its Maps app elsewhere on the site.

Specifically, Apple referred to Maps as, “the most beautiful, powerful mapping service ever.”

We use the past tense when reporting that, however, as Apple has since updated its website to indicate that Maps is, in fact, not that. Don’t let it be said that Apple doesn’t care about the details (unless you’re referring to Maps itself, we suppose).

As reported by Amit Agarwal, at his Digital Inspiration blog, Apple has since updated its description of its Maps app to omit any mention of Maps being amazing, awesome, or any hint that it’s the top dog on the mapping market right now. In fact, the entire sentence praising Maps has been replaced with a new sentence that has nothing to do with the app’s quality, but rather, its interface.

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2 Responses to Apple Cowers: No Longer Refers to It’s Maps App as “The Most Powerful Mapping Service”

  1. The map absolutely sucks and I wish they would just kiss Googles ass and get their maps back on the phone. I’m tired of all the corporate bullshit fighting. The consumer is the only one who suffers.

    Patricia
    October 2, 2012 at 4:00 am
    Reply

  2. Exactly what i was looking for, now this just solved my problem

    pinteresting
    March 6, 2013 at 10:37 am
    Reply

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