Researchers at The University of Chicago are claiming that your need to check your Facebook and Twitter accounts is greater than your desire to do nearly anything else. The scientists took notice of the strong addictions that most Americans have to social media, and compared them against the addictions that plague us the most: liquor, cigarettes, drugs and hitting the sheets with your partner. The winner was Mark Zuckerberg.
Feeding your greatest addiction could be the reason that Facebook founder Mark Zuckerberg is now worth $12 billion dollars at the age of 28. He owns you and owns most of your friends. You check your Facebook each morning like it’s your job, you might be on his platform for the entire day, and some of the sadder cases might even go to Facebook when they need a shoulder to cry on.
The subjects in the study were aged 18 to 85. They were given a BlackBerry and told to let researchers know if they were hungry to get onto social media. They were also asked to document other urges, such as sleep, drinking, smoking, etc. The desires were rated from “strong” to “irresistible.”
The winners were clearly Facebook and Twitter.
“Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist,” says Wilhem Hofmann, lead author of the study.
Maybe it’s time for us to do an intervention. This thing might be getting out of control.