Actor Wendell Pierce opened a chain of Sterling Farms grocery stores in New Orleans.

Actor Opens a Chain of Grocery Stores In New Orleans

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Actor Wendell Pierce opened a chain of Sterling Farms grocery stores in New Orleans.


Actor Wendell Pierce is giving back to his hometown of New Orleans  in a major way. Pierce launched a chain of grocery and convenience stores named Sterling Farms in the food deserts of his hometown. The stores are already proving themselves to be one of supreme customer service, as customers are given a free ride home if they spend more than $50!

The most important thing to me is creating a relationship with the community; creating an economic engine as an opportunity for them just to have access to a decent grocery store,” Pierce says. Pierce may have taken advantage of a benefit offered by city officials. In an attempt to increase access to fresh, high quality food city officials created a program called Fresh Food Retailer Initiative, which includes a low-interest loan program for supermarkets, grocery stores, and other fresh food retailers and the use of federal economic development block grants. “One, it improves the health of our citizens. Two, it creates jobs,” said Aimee Quirk, an economic adviser to Mayor Mitch Landrieu. They hope successful grocery stores can play a role in bringing people back to the city.

Sterling Farms may be a lifesaver for the 30 percent of residents in the Lower 9th Ward who lack personal transportation. New Orleans has struggled to strengthen its economy following Hurricane Katrina in 2005. The 2010 census indicates a population for the Lower 9th Ward that is roughly a fifth of what it was before the 2005 storm’s levee breaches. Census figures also show the population is about 60 percent of pre-Katrina levels in the 7th Ward.

Will you support Pierce’s business when you’re in New Orleans?





  1. Finally a Blackman that understands the ideology of The Honorable Elijah Muhammad about doing for self and kind..

  2. Most of these Negroes with the talent only want to give that knowledge back to the whiteboy who gave them their education and are selfish with a ” I got mine now get yours” attitude. And most Negroes with the money only want to floss and show others how big their house is or how fancy their car is. Giving all their money back to the whiteboys that allowed them to make it.

  3. This is wonderful,exactly what is needed.Blacks have to get their own Grocery Stores,Banks,Schools,TV and Radio Stations,Hospitals,ect.We have to start looking out for ourselves and our own people…We owned Black Wall St.Harlem and Auburn Atlanta.We can come up and Rise Again.

  4. am proud of this brother,he answer the call of our ancestors ,please come to nyc. peace

  5. It’s a beautiful thing; and imagine if those fresh produce are grown on Black owned land. Which would enable more Black Folk (AA) to be employed, other than that–those d arn immigrant workers will continue to be employed taking American jobs (Black Folk jobs) ;with the help of the united States government- for allowing 200,000 immigrant workers to come work for the agricultural and construction industry, as well as other labor jobs that should be for American born people– like US. Over all Mr. Peirce is right on time– he stands out as a Black celebrity who has the conscious of doing something that’s intelligent and necessary.


    • Sometimes Thank You is enough. If you didn’t try to do it and fail, your return to NOLA is insignificant and your comment is cheap. Who the Hell are you to tell others what to do? The immigrant work is always the one who takes the jobs that you won’t do so don’t blame them for working hard and getting ahead. Instead clean your own home and motivate people so that they can find good jobs wherever they are because they are qualified. Born and reared in New Orleans, I got the first thing leaving after graduated college and not once when I’ve returned have I been able to get my people involved in anything but the bitching and moaning that the rest of you are doing. Hurry up and wait till some else does it for you. Mr. Pierce didn’t get to the top over night but he worked hard to get to where he is which is not the top. Without having all the funds he needed, he took a leap of faith. Isn’t it enough that he is doing something while you(collectively) go to your jobs if you have them and are so busy preaching that you’re about to let the same thing happen again. Who among you has the same slave mentality as those who when freed chose not to leave? New Orleans has low wages despite what you think you earn and no real growth potential that is allowed by your corrupt government and Police department. How long will you wait to be rewarded for your sacrifice? The white citizens’ council and Landrieu haven’t changed. And they won’t. They’re going to keep you where they can see you and destroy you with misinformation and miseducation both of which have worked so well thus far. Urban blight. They’re trying to build a city that you can work in for minimum wage but not live in the city limits proper because you don’t fit the mold.

      • @Shelia A. Lee. Black people need to invest in their own communities. That’s not telling people what to do that’s COMMON SENSE. Though you claim to be college educated you really sound dumb. As far as these illegal immigrants white businesses are more willing to hire them because they have more control over them. They represent nothing more than a frighten slave workforce. Your diatribe sounds like the typical dribble from black affirmative action tokens. I commend this brother for doing the right thing.

        • Thank you Mr. JohnD for clarifying Ms. Sheila A. Lee lack of understanding of my comment. As far as immigrants doing work Black Folk won’t do is a bogus statement as well. One must realize the financial benifits for using undocumented workers; billions of dollars are profited- as unemployment skyrockets in our communities.When one speak with such a broad tongue- (Ms. Lee) usually know not what they say. I for one– will never pass negative judgement of anyone– I also happen to have a right not to be a surface thinker- the man or woman that’s on the stage– aren’t necessarily the one who’s running the show.



          • Will you clean someone’s house for less than minimum wage? Will you mow someone’s lawn for pennies on the dollar? Will you wash dishes for 12 hours a day? No? Didn’t think so. But “illegal immigrants” will. Hell, LEGAL immigrants will, have, and DO. FOH with your nonsense.

    • I too commend Mr. Pierce for being the/an example needed in this day and age. A black man who took ” It takes a village” literally. I too was in the construction industry; only to be pushed out by breaucratic bull**ht to help the immigrants “step on us” on their way up too. Again, kudos to Mr. Pierce. May God bring forth more like him to enlighten us – as a people on helping each other.

  6. Here’s the options you’d want to read about and exhale., Also there seems to be an opportunity for a public transportation service just from reading this story…

  7. Coach Littlejohn

    A great thing to do for your community and other culture do for there’s. Keep it up.

  8. I am proud of this blackmen,its about time we stop stereotyping by starting bizniz that dont help our people,now we need a black bank

  9. The Spirit of this act is unmeasurable. The memories of what my city was and what it has become was depressing. Many friends (non Orleanians)stated “your city is rebuilding and on the way back”. What they were referring to was the physical. The people, who made New Orleans what it was weren’t back. If it wasn’t for the people it would be just another city but as I tell them, you just don’t understand the culture.
    Thanks to Brother Pierce for #1 Remaining and more importantly, in addition to helping with the physical, making a big impact in the lives of those that truly represent the real New Orleans.

    Who Dat!!!

  10. Black Supaman, don’t ignore the good works of Morgan Freeman, Jay-Z, Denzel Washington, to name a few. Wendell Pierce has worked in many ways to help his hometown. His cable show “Treme” shows the real struggles of NOLA people, while being entertaining. He is also a fine actor.

  11. Come on people something GOOD is being said about the things going on in NoLa. Yes the city lacks a lot and that’s a compliment crime is up,city still poor,can’t tell the good cops from the bad cops after all that mess how do we have time to talk about racist or the immigrants? Here’s a”MAN”doing something that’s not only right for the community,the racist but for himself!!! Now let’s find a way to compliment what is doing by helping to make it work,complaints against the local gov.or the nat.economy won’t do it. In NoLa they party for the dead? Well this is the start of something new lets dit with a joyful noise. Save the negative comments for another topic. P.S. born in the 9th ward if I wanted to do more it would take more than a visit or the use of words on FB.!!!

  12. Just imagine the impact Sterling Farms could have on urban neighborhoods across the country, if other entertainers and athletes were to pool their resources. It is already being done by immigrant entrepreneurs in these same communities and we can do it as well! With nearly 1 Trillion dollars in income African-Americans have the financial strength to do this and more. What we need now is what Wendell has vision, determination and faith.

  13. Keepbothbarrelsloaded

    It’s about time. Sterling Farms, Nice! AA ppl we must do our part and support these Brothas and Sistas that do this. I can wait to see them in my neck of the woods, USA..Now, other AA celebs need to do the same thing, creating jobs for our youth. May the MOST HIGH always be with this man.

  14. I just don’t understand it. This country, is about to make it legal for companies to import more foreign workers, under the guest worker program, and legalize the immigrants that came here illegally, and give them a free college education, even though there are millions of unemployed, and under educated people here, and not one Black politician has protested these actions. Where the hell is Jesse Jackson, Rev. Sharpton, or the NAACP? Or where the hell is the congressional Black caucus? We are so damn concerned about some damn Gay rights, or rights for illegal immigrants, but don’t give a damn about the unemployed in the Black community. Yes, this is a good thing that this brother is doing for the people of New Orleans, but this is just a needle in the hay. Our community, is about to be destroyed by this new immigration laws, and nobody seems to give a damn. Just take a look around you, and see who they are hiring. Most businesses are hiring mostly immigrants, even though their main clientèle are Black. They move into our community, and won’t even hire one Black male, but we continue to patronize these stores. You would never see White people, patronize stores in their community, that wouldn’t hire some of their own. We need to stop supporting these Black politicians, that are not getting anything for our community, and are only concerned about their own political agenda, and pockets, and we need to raise hell about this new immigration policy. We need to contact our political representatives, and demand that they look out for our needs.

  15. Please come to HOuston and Denver. These cities need you. What we really need is a black owned full size health food store like Whole Foods.

    Thank you Mr. Pierce for looking out for your people.

  16. The solution to what ails our communities, is as simple as to what, Wendell Pierce is doing. He is to be commended and given as much recognition as possible for his deeds and vision. Now if we could get others in like positions to follow his example.

  17. As a white woman who lives in an urban area, I find many of these comments sad. I always prefer to shop locally, and by local I mean as close to my home as possible. In my state, immigrants seem to be the only ones willing to open businesses in undesirable areas (small towns & cities). I have also seen the problems that non-white business owners face in my “progressive/well educated” city. Sometimes it isn’t because people don’t want to open a business–it is because they are run out of town.

  18. Thank you Sir and may GOD continue to bless You and you vision

  19. Home run! Great slugging with that answer!

  20. Shoot, so that’s that one supposes.

  21. How could any of this be better stated? It couldn’t.

  22. I just hope whoever writes these keeps writing more!

  23. Going to put this article to good use now.

  24. Good job making it appear easy.

  25. It’s a real pleasure to find someone who can think like that

  26. This piece was cogent, well-written, and pithy.

  27. The purchases I make are entirely based on these articles.

  28. I went to tons of links before this, what was I thinking?

  29. Your posting really straightened me out. Thanks!

  30. Free knowledge like this doesn’t just help, it promote democracy. Thank you.

  31. I never thought I would find such an everyday topic so enthralling!

  32. That’s a nicely made answer to a challenging question

  33. A million thanks for posting this information.

  34. Surprising to think of something like that

  35. And it went under quickly, owing a ton of money, under a black cloud of corruption , and theft.

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